Target your audience with the right mix of messages and offers to generate sales-ready leads
Count on our 20+ years of experience running B2B demand generation programs to help you strategize, plan, execute and analyze your campaign efforts. Lumina Marketing provides a variety of services to support your demand generation program.
Web Site Optimization
The foundation of your demand generation program is your web site. Having the right message and content to draw your target buyer to your web site to engage and convert them into customers will be your most cost-efficient demand generation activity.
We provide Inbound Marketing expertise in:
- Web Site Conversion. We’ll review your site to ensure that you are gating the appropriate content to convert visitors into prospects, and that you are peppering calls to action throughout your site to give visitors every opportunity to convert.
- Web Site Development. Whether you need a simple WordPress web site or a more complex site, we can build an engaging web site that looks good and is easy to maintain.
- SEO/SEM. Ensure that your web site gets found with search engine optimized content. We’ll research and recommend the right keywords and page copy that will attract your buyers.
- Social Media. Use social media as an effective promotional channel to draw prospects to your site. We’ll recommend a simple strategy that you can execute, or we can handle the social media promotion for you.
Campaign Strategy
We’ll assist in devising a campaign strategy using market research and analysis. Let’s understand where your competitors are running programs, and what’s worked and not worked in your previous efforts, to ensure we formulate the best approach to meet your demand generation objectives.
Campaign Management
Let Lumina Marketing create all necessary campaign elements and execute your multichannel campaigns, whether they are online or offline. Based on your target audience, we’ll select the right offers, build the creative, and promote via the right channel. Sample campaign types include:
- Prospect Acquisition. We’ll utilize tactics such as content syndication, webinars, site re-targeting, emails, guaranteed lead gen programs, trade shows, and surveys to drive the right new prospects into your database.
- Lead Nurturing. With your input, we’ll appropriately segment your prospect database based on criteria such as product interest, buyer persona and/or engagement level. We can craft nurturing programs to move your prospects through the marketing funnel to become sales-ready leads.
