About Lumina Marketing

Hi! I’m Pam Risch and I founded Lumina Marketing to help technology companies build their demand generation engine. I’ve been part of 4 technology start-ups and know what a wild ride it can be getting your company and marketing program off the ground. My biggest wish as I stepped into new roles was that my predecessors had taken the time to set-up their marketing infrastructure right.

I’m taking what I learned in over 20 years of experience in marketing and sales to help companies “get it right.” As a results-driven marketing professional, I can translate your business objectives into ROI-driven marketing infrastructure, plans and results.

I live and breathe demand generation, marketing automation and reporting, and I’m passionate about teaching others how to get the most out of their marketing program. Let me help you build your strategy, drive change, deliver results, and measure performance.

My specialties include:

Marketing/Sales Funnel Management, Lead Management Process, Marketing Automation, Pardot Implementation and Optimization, Reporting & Analysis, SEO/SEM, Social Media, Corporate Branding, Marketing Communications, Public Relations, Analyst Relations

Learn more about me at:

Or, if you’d like to chat, feel free to contact me — I’d love to meet you!