I’ve been doing a lot of thinking this week about middle of the funnel marketing challenges. As technology marketers, we’ve learned the lessons about how to get found on the internet, convert web site visitors and analyze the results.

We’ve spent time and money on implementing marketing automation systems to help us score, prioritize and nurture the leads we generate. And, we’ve discovered that the fuel to feed this marketing engine is content. Free, compelling, content. And lots of it.

So, what’s the problem?
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