I know you’ve heard it before, but in order to be a successful marketer, you must have the right marketing infrastructure in place. What is it about the infrastructure that can make you or break you as a marketer? It really boils down to your ability to understand what is going on in your sales and marketing funnel. Let me paint you a picture of two disparate infrastructures to illustrate the point.
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The Importance of Building the Right Marketing Infrastructure
by on March 2014
It’s a New Year: Time to Get Your Pardot Implementation in Shape
by on January 2014
It’s a new year and everyone is busy making resolutions. If you’ve been putting off addressing the growing pains in your Pardot system, now’s the time to take action.
If you’ve been a long-time Pardot user, you may find yourself with hundreds of email templates, landing pages, forms, lists, drip programs, custom re-directs and automation rules. It can be overwhelming slogging through pages of content to find the list or automation rule you’re looking for. [Read more…]
Thoughts on Pardot Content at the ExactTarget Connections Conference
by on September 2013
The ExactTarget Connections conference is wrapping up today, and kudos to the ET team for putting on a first-rate conference experience. No branding detail was missed from the orange ET messages on the stair risers in the convention center to the ET conference staff in their bright orange t-shirts to the orange soap and orange gerber daisies in the ladies restrooms at the JW Marriott. Did I mention there was a lot of orange at the conference?
But I didn’t attend the conference for an “orange” experience, I was looking for training on the Pardot product, networking, and a product roadmap. Although ExactTarget acquired Pardot last October, and then Salesforce.com acquired ExactTarget in June of this year, the conference did not present a clear vision of how and where Pardot fits into the picture.
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Pardot Training at ExactTarget Connections 2013
by on September 2013
Next week Pardot hosts its user conference. It will be significantly different this year as they are being rolled into ExactTarget’s user conference, Connections 2013, in Indianapolis.
I attended two previous Pardot Elevate conferences and found them to be chock full of useful sessions, knowledgeable experts and access to Pardot employees and partners. It was held in Atlanta – a location much easier to get to than Indianapolis – and with a registration fee that included 2 nights of hotel plus meals, it was excellent value.
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