There is nothing worse than staring at a blank piece of paper. I speak from experience. As I’ve been trying to get in the groove of blogging regularly, the angst of getting started causes me to procrastinate and put off what I know I should do.

Blogging is particularly challenging for start-up companies. You’re wearing 20 different hats, and putting out a blog post seems like the last thing you should be doing.

As I work with small technology companies, I preach the value of blogging. How it’s a great way to develop content and thought leadership. How it helps your SEO efforts. How it’s the hub of your inbound marketing efforts. Yet, even I struggle to practice what I preach.

I decided to approach this as if I were my client. What would I tell myself to do?
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