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Stop Procrastinating!! Get Your Blogging Groove On

by on May 2012

There is nothing worse than staring at a blank piece of paper. I speak from experience. As I’ve been trying to get in the groove of blogging regularly, the angst of getting started causes me to procrastinate and put off what I know I should do.

Blogging is particularly challenging for start-up companies. You’re wearing 20 different hats, and putting out a blog post seems like the last thing you should be doing.

As I work with small technology companies, I preach the value of blogging. How it’s a great way to develop content and thought leadership. How it helps your SEO efforts. How it’s the hub of your inbound marketing efforts. Yet, even I struggle to practice what I preach.

I decided to approach this as if I were my client. What would I tell myself to do?
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Filed Under: Content Marketing, SEO, Social Media

3 Key Outcomes for B2B Marketers of Marketo’s Crowd Factory Acquisition

by on April 2012

There’s been a lot written over the last week about Marketo’s acquisition of Crowd Factory. Much of the commentary is a simple rehash of the announcement itself. Some of it implies that the move is an attempt by Marketo to “help it expand out of its core B2B customer base to embrace more consumer-focused brand owners.” Does this mean that Marketo is abandoning its B2B roots?

On the surface it may well appear that way. The B2B Marketing Automation space is highly competitive and in the midst of consolidation. The winners and losers are emerging. And while we B2B tech marketers understand the value proposition of these systems, the overall adoption rate in 2010 was only 7-10% for a segment that has been in existence for about 10 years. If you consider that Marketo has taken about $107.5M in funding, playing in a space with historically relatively slow growth, they may be looking to appease investors by entering a new market (in this case B2C).
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Filed Under: Social Media

How Social Do You Need To Be?

by on February 2012

Last quarter we began to create our social media presence. We decided to keep it simple and only focus on the Big 3 — Twitter, Facebook and LinkedIn — and re-commit to our corporate blog. Seems easy enough, right? But, how do you keep things manageable when you’re a small marketing team at a start-up company?

It’s easy to get sucked down this rat hole. Shucks, it doesn’t cost anything to set up a Twitter account, Facebook fan page or LinkedIn profile. The rub is that you need time and content — and lots of it — to feed the social media beast.
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Filed Under: Content Marketing, Social Media