Making the move to a Marketing Automation solution is a big step. Whether you are implementing a solution for the first time or replacing an existing solution, it’s a lot of work. For small marketing teams, the task can be particularly daunting.
Pardot provides excellent implementation support. Pardot creates a detailed implementation project plan through Basecamp with links to helpful Knowledge Base articles. Each new client is provided with a Pardot implementation specialist available for a 60-day implementation window. While this person is available to answer questions and help troubleshoot issues, they do not actually perform the implementation for you.
There is a significant amount of work required to:
- Add tracking code to your web site
- Change DNS entries to enable email sending
- Integrate the product with your CRM and other applications such as webinar platforms, Google Analytics, Google AdWords, LinkedIn, Facebook and Twitter
- Set-up users, scoring logic, and custom prospect, opportunity and account fields
- Import existing leads/contacts
- Create emails, landing pages, forms, segmentation lists, automation rules, and drip programs
Lumina Marketing can perform your implementation and enable you to quickly get value from the product. We will work with you and your Pardot implementation specialist so you can learn as we go, without the headaches of actually doing the set-up work. At the end of the engagement, we will train you on how to use the product, so you are set to go.
Download the Implementation Services datasheet, or contact us to learn more.
