Are you trying to clean-up a poorly maintained Pardot system? Are you new to Pardot and trying to understand the system set-up?
Over time, even the best designed Pardot systems can become unwieldy. With dozens or hundreds of lists, forms, landing pages, emails and drip programs, it can be overwhelming trying to figure out what is currently running, what isn’t and what can be retired. And if you’ve had turnover in your organization, it can be even harder to unwind why things were done.
Let Lumina Marketing help. If you’re not sure what you need to optimize, you’ll want to take advantage of our Pardot HealthCheck. Like an auto mechanic, we’ll review your Pardot and Salesforce.com marketing infrastructure and highlight areas of concern.
If you know you have a specific problem area to address, we can provide custom optimization services such as:
- Clean-up lead sources that have run amok, updating your lead source values in both Pardot and your CRM
- Ensure that all campaign responses are being added correctly to CRM campaigns
- Update lead scoring rules
- Design drip campaigns and emails
- Provide best practices for naming conventions to tie together your CRM campaign names with all of your Pardot assets (email, landing pages, forms, lists)
Contact us to find out more about our optimization services.
